The content marketing era we live in requires that we do something epic to stand out from the competition and get our voice heard. Simply publishing a blog post from time to time isn’t enough. You have to publish remarkable content.
The following are 10 epic ideas that will help you attract the attention of your audience.
1. Conduct a thorough and in-depth research.
You have to ensure your posts are as informative and as valuable to your audience as they can possibly be. Writing and publishing a well-researched and in-depth blog posts is a great way to do this.
2. Create a comprehensive list of useful tools for your type of business.
People are very fond of lists, especially when these provide great value to their daily activities. That is what makes the idea of putting together such a list of tools so great.
3. Publish the results of your original research.
In most cases, although producing original content, people are publishing the ideas of someone else. However, if the research is yours, your content will be much more valuable to those who read it. It will have a much greater potential to attract readers, and your site could receive backlinks from a high number of other blogs in the industry.
4. Enter into partnership with an industry expert.
Partner with an expert in your type of business to create beneficial content. This presents a unique opportunity to develop a relationship with an influential person with the purpose of promoting your content and business.
5. Create a number of videos.
Video content is that type of content that has really began to take off in the online space. Because of the rate at which people are demanding new online video content, more and more businesses are interested in investing in this medium.
6. Conduct interviews with a number of industry experts.
The reason why this idea is so appealing to me is that you get into contact with a large number of people from your area of expertise, and by contributing; they become aware of your brand. Furthermore, if they contribute to the content, they will be more willing to share it with their readers.
7. Start a magazine to share your content and ideas with your audience.
Although this is an old idea, it often works well. Can your business become a leader in your area of expertise by adopting it?
8. Use Slideshare presentations in your blogs.
Re-posting content isn’t always easy and requires certain effort. However, if you do it the right way, you could reap great benefits.
According to BlueHat Marketing, using Slideshare on your blog can increase the number of views on your blog substantially.
9. Write a book consisting of your top blog posts.
This is a great way to increase your authority in the industry. It’s a universal strategy that works in all types of industries.
If you have already written a lot of blog posts, you probably have enough material for a draft on your book.
10. Often add new fresh content to your blog.
It matters how often you deliver your content. If you like what you are doing and you are doing it well, why not increase the quantity? Just ensure you don’t sacrifice quality in the process!